Video marketing is quickly emerging as one of the best ways to not only capture audience attention but help your customers to learn more about your brand too. With the right video, you can walk your customers through how to use your product, give them an insight into your company’s personality and more. What’s more, with the rise of YouTube as the world’s second-largest search engine, you don’t have to get your videos streaming on TV to make them stand out.
Of course, there’s more to making an eye-catching movie than recording a clip on your iPhone and uploading it to the web. As countless people strive to earn customer attention on YouTube, it’s important to make sure that you have the right tools in place to create a professional image for your company.
Today, we’re going to look at the best video editing software for YouTube that small businesses can use to get a head start on their video campaigns.
The best part?
The 5 YouTube video editing tools we’re mentioning here all come with a free version for companies with a limited budget.
Blender is one of the more diverse YouTube video editor options on the list because it works with Mac, Linux, and Windows. This YouTube editor is an open-source program that’s 100% free to use. The tool was originally designed as a 3D animation suite, before users started to recognize how valuable the video editing tools in the software were in their own right.
With Blender as your video editor for YouTube, you’ll be able to splice cuts together and remove unnecessary content from your videos. Blender also allows for more complex tasks like video masking too. Some of the most impressive features include live previews, histogram displays, audio syncing and mixing, speed control, transitions, and adjustment layers.
- Plenty of features for a free tool
- Lots of advanced editing options to choose from
- Quite complicated for beginners due to the wide array of features
- Tutorials are focused on 3D modeling rather than editing YouTube videos.
2. VSDC Free Editor
The VSDC YouTube video editing software is only available for Windows users, but it’s also one of the best tools on the market. VSDC’s free tier comes with a generous set of features, including audio editing and color correction. If you do decide to upgrade to the professional version, then you can also access voice-over support and image stabilization too.
When it comes to video editing software for YouTube, VSDC is intuitive and straightforward. Advanced users will love the option to upgrade to the premium package. What’s more, there’s technical support available for $14.99 per year.
- Relatively straightforward and easy to use
- Lots of powerful features to explore
- Windows only
- No free technical support
Lightworks is another of the best YouTube video editor choice for users who want the diversity that comes with a system that works with a range of different operating systems. Lightworks YouTube video editing is available for Mac, Linux, and Windows. It also happens to be one of the most powerful editors on the market, with dozens of great features to explore.
The free version of Lightworks should offer more than enough features for most users, particularly those who identify as beginners. Within the free version, you get multi-cam support, high-precision trimming, video format exporting, and more.
If you want 4K support when editing YouTube videos, then you’re going to need to upgrade to the paid version of the software. On the plus side, there are plenty of great guides to help you figure out how to use the service.
- Powerful editor with lots of features
- Available on multiple platforms
- Lots of guidance available
- Only offers 4k editing in the paid version
- Too advanced for some users
Openshot is an online video editor for YouTube and other content creation options that work with Linux, Mac and Windows alike. This open-source solution is very similar to iMovie, with an immersive drag-and-drop interface. However, Openshot also includes a lot more features than basic options like iMovie too.
When you’re editing YouTube videos with Openshot, you’ll be able to access things like audio mixing and unlimited layers. There’s also clip resizing capabilities available, compositing, image overlays, and even branded watermarks too. Unfortunately, it is a little difficult to figure out how to use Openshot at first.
- Excellent for open-source freedom
- Unlimited layers and various other advanced tools
- Works with a range of OS options
- Can be difficult to figure out at first
- Not many guides available
Finally, another option designed specifically for Windows users, this YouTube editor is great for people who are taking their first steps into the editing world. If you’ve never worked with YouTube video editing software before, VideoPad will give you an introduction to the environment with pre-made transitions, tools to reduce camera shakes, sound effects, and so much more.
It’s not the most advanced tool on the market, but it is a great way to get started if you want to start building your YouTube portfolio without a lot of prior editing experience.
- Very easy to use for beginners
- Lots of robust features including direct export to YouTube
- Integrations with social media
- Too simple for advanced users
Ready to Start Editing?
Having the right tool in your technology stack for editing YouTube videos is crucial in today’s environment. If you want to use YouTube and video marketing to expand the potential of your brand in the current marketplace, then you need an editing tool you can rely on. The five options above offer simple and cost-effective ways to explore the ins and outs of video editing, even if you’re a beginner.
Just keep in mind that even the best free video editing tools are going to be limited on features. If you need something more advanced, you may need to consider upgrading to a premium tool.