Everyone dreams of owning the perfect plan for social strategy provided the back of figures and run by accurate goals. However, what if it is told you that single or multiple tools of the Instagram analytics tools can be the answer of all of your prayers?
These analytics tools have become important for the users who need to take step up in the game of Instagram. As they assist them in planning their feed, scheduling the content, discovering the best time for posting, learning useful insights regarding audience, monitoring the Instagram metrics etc. (This list can go so long, really.)
Having said that, a question comes in mind: which of the tools of Instagram analytics you should consider for 2019?
There are a lot! God knows.
This is why, we have compiled top 5 tools along with their features, for helping you get the superpowers of social media in 2019.
1. Instagram Insights
Before embarking on the way of selecting the best tools of Instagram analytics out there, now ask yourself. Do you take complete advantage of native analytics of Instagram yet?
These native analytics are found in the tab of insights, located on the top right side of the app. There, you get a complete overview of the audience stats, profile activity, and content performance. It is a free tool for Instagram analytics. Such basic insights provide you the quick overview of the status for the Instagram marketing plan. While telling you whether your posts are hitting your viewers or getting it missed completely.
There are few drawbacks for Native Insights, though. For beginners, it shows only the analytics of last one week. And it is not possible to have the historical overview for your content (until you keep track manually and put it in the spreadsheet). Also, the Insights aren’t there for desktop, which is painful in case if you have to report and measure the KPIs.
Having that said, the Instagram insights don’t cost a penny (this offer is for the business accounts only. If you haven’t converted till now, do this today! thus, if you’re new to the game of Instagram analytics still, it is a great place for starting in 2019!
It is more than an app. UNUM is standalone for analytics. However, it does provide some of the Instagram analytics which comes handy while using the main functionality of UNUM: Instagram theme plans.
But, if you are searching for the easily digestible, quick and on-the-go outline of the performance of your content. UNUM combines in two, conveniently. It offers you the 10 best posts (on the basis of likes and comments) for the period of around month/week/ and for every time (depends on your plan).
It can tell you the best time also for posting, based on an average amount of comments and likes which your posts get. Finally, it has a follower count also and features of sentiment tracking. Which is interesting for those who are looking to search out an overall “mood” of their brand on Instagram.
As you talk about Iconosquare, it means everything. From tracking of hashtag performance and Instagram competitor to the analytics of Instagram Stories to management of comments to reporting. This is an all-rounder tool of Instagram analytics. To be honest none of the lists of tools of Instagram analytics would get completed without Iconosquare.
The Instagram analytics by Iconosquare also lets you for looking farther back in the past data as compared to native insights. That’s why you can find the KPIs and trail your growth easily. Other specific features are that Iconosquare provides an in-built direct Scheduler along with the data-driven recommendations for the best time for posting on Instagram. And it allows you for optimizing the posting strategy while having a higher engagement.
4. Sprout Social
This tool lets the users for making the data-based decisions regarding powering, growing, and engaging with the audience on social media. One of its main offerings is Instagram analytics.
Similar to Iconosquare, this tool also lets you for diving in checking the performance of individual hashtag, performance reports. And audience insights (like their locations). These presentation ready reports can get exported with just a click. which is very helpful for presenting stats to the clients to show your latest achievements on Instagram.
It is a managing, reporting and scheduling platform for social media. Hootsuite connects to more than 35 social media networks, including big giants: Twitter, Facebook, YouTube, Pinterest, G+, LinkedIn, and, obviously, Instagram. Thus, if you’re using multiple brand profiles across multiple platforms, this can be a very helpful tool for your brand.
As one of the analytics tool, it offers strong analysis for posts that are published, engagement, follower growth, and a break downing of the sentiment in messages that you receive.
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