It takes a little more focus and attention to understand YouTube than other social media websites. YouTube features long-form video-based content which requires a greater amount of time and focuses on planning, editing and creating. Afterwards, come in factors like keyword search or adding in the closed captions.

As you are supposed to take care of numerous details before uploading even a single video, there’s a fair chance for you to miss out on a tiny detail. While that particular detail might not appear too significant yet it could have a profound impact on the content that you prepare. This detail is regarding the format of your YouTube videos. A lot of people keep uploading stuff but what they don’t understand is that there is a proper format that ensures the success and influence of your video content.

Sine YouTube offers support to multiple file formats, one might simply overlook the most appropriate file format for them. We want your content to be at the top spot of your campaigns. So, we are here with some important tips and suggestions as to how can you improve the quality of your video format. This blog guides you as to how best can you prepare good quality videos in the perfect format.

Let’s begin with the basic question.

Why Does Format Matter?

There are different types of formats for video files. There is a reason why they exist independently. Each format comes with a unique method in which it organizes the content within the video. This difference in organization of each format affects the playback even if the difference is very little. There can be, for example, formats which enlarge the size of a video file thereby impacting its ability to get uploaded on certain platforms.

As videos are the central content source for the YouTube, picking a suitable video format is going to be of great benefit for you.

How Are File Containers Different From File Codecs

Another important thing that one must take into account is the difference between video file codecs and file containers. In a few minutes, you are about to learn as to why do they matter. So, keep reading with an attentive mind to learn quick and accurately.

Video File Containers

The basic job of the video file containers is to organize and arrange the video content. Moreover, it  gives you multiple options that you are already familiar with. For example, it has formats such as .MOC or .MP4. It is pertinent to note that most of the file formats are usually named after their container.

File Codecs

These codecs have different use than the file containers. You use these codecs to compress and decompress the video file. The type of compression that gets done depends on the quality of the codecs.

If you are using low-quality codecs, there will be poor compression and decompression. Moreover, these cheap quality codecs can create smaller sized video files yet their quality too would be the poorest.

Until your vide is within the YouTube’s maximum limit, it would be better to pick the lossless codecs which will give you the best quality video. Despite the fact that good quality codecs might take a little longer, the wait is definitely worth it given the consequence of a poor compression and decompression of a video file for your YouTube channel.

YouTube Friendly Video Formats

While there are scores of formats in which you could prepare the video content yet, YouTube has a limit on the type of formats it can accept. Below is a list of the format approved and accepted by YouTube for uploading on the website.

  • .MOV
  • .MPEG4
  • .MP4
  • .AVI
  • .WMV
  • .MEGPS
  • .FLV
  • .3GPP
  • WebM
  • DNxHR
  • ProRes
  • CineForm
  • HEVC (h265)

Your video file is supposed to be in any one of the above formats for YouTube. No matter what video editor you are using, there will always be an option for you to select the file format of the video. It is advised that you keep.MOV, MPEG4, and .MP4 on your top preference. The videos that are uploaded in any of these three formats end up generating the best results leading to better performance at YouTube!

How To Pick The Best Format?

As mentioned in the above, YouTube is comfortable with a range of different video formats. Nonetheless, the site does have a few recommendations as to what can produce the best results along with a high-quality video on their platform.

Since it is YouTube itself advising on the most appropriate video format, you have no choice other than taking the word with seriousness. The best YouTube video format recommended by the website is the .MP4 file type! The recommendation doesn’t end at the type of the format. YouTube, actually, goes a step further and also describes an order that you may want to follow so that you are able to generate supreme quality1080p HD content.

Here’s that order

  • 264 codec: This is considered among the most efficient options that allows for a small file size which could comfortably fit without the need to compromise over the quality of the video.
  • 15-20 mbps
  • There ought to be a standard aspect ratio of 16:9. This point is especiallyimportant when it comes to mobile.
  • There will be an audio codec of AAC-LC!

Having said that, if, for any reason, it becomes next to impossible to prepare and upload the files in the .MP4 format, then you can try and use .MOV files. This format also works even though it is slightly less effective than the .MP4 format.

Whatever the reason be, it is important that you keep the H.264 codecs and aspect ratios under consideration. They will help you generate the ideal type of video quality on YouTube. The codecs and the aspect ratios have a crucial role in generating high quality content. So, it is important that you keep these in mind.

Is There Anything Else You Need To Know?

Yes, there are a few more technical requirements that you should be aware about. As you create and edit your content for uploading on YouTube, there are certain technical requirements that you must bear in mind.

Why you need to consider them is because they let you

  1. Comfortably upload your video contents on YouTube
  2. Ensure that the content is great and is capable of being received well by the audience

So, what these technical requirements are? Here they go

Maximum File Size

It is important that you know what could be the maximum size of the file that you can upload on the site. And what is that? Your video file can either be 128GB or 12 hours, whichever is less to be able to be uploaded on YouTube. You might find some older videos that are longer than 12 hours but that thing no longer exists as the cut off has been reduced.

Aspect Ratio Matters

It may sound rather radical but don’t forget to stick to the 16:9 aspect ratio. The last thing you’d want is the distortion in the quality of the video when users are watching them-be it on Desktop or mobile phones. Keeping the aspect ratio limited to 16:9 ensures that the video is displaying in the high quality on anytime of mobile screen.


Your YouTube videos must have thumbnails. It would be better to create your specialized thumbnails and not using the screen grabs from the video itself. While YouTube automatically generates thumbnails as you upload the file, they may really come off as awkward and out of place.

So, what’s the solution to getting the most appropriate thumbnail? The simplest solution we could think of is that you use a simple drag-and-drop software such as Snappa. The software will let you create uniform and recognizable thumbnails for your videos. This is how it looks


The Final Word

As a social media influencer or manager, you will agree that YouTube is an incredible platform for marketing. However, it also needs quite an impressive investment to give you the desired outcomes. Making a video requires much hard work and it takes a lot of time to be created. You’d hate to see all your efforts go into the waste by choosing the wrong file format at the last minute.

It is, therefore, all the more important that you remain stuck with the .MP4 format for all your YouTube videos along with ensuring to follow all other recommendations. These recommendations will help you generate the best results.

Yes, it will take effort and you will be doing extra work. But remember that this effort and struggle is worth it as it will lead to the growth of your channel and will help you achieve what you have always wanted to.

In view of the above, you should ensure that your video is being uploaded in the format that is the friendliest for the YouTube so that your audience could enjoy the best results.

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