Who has not heard of Facebook? This social media phenomenon has swept the world by storm with over 955 million users and is dominating 127 countries. This also equates to 1 in 7.7 people in the world having a Facebook account. These statistics alone should magnify the power of Facebook business to reach customers who were previously unreachable, as well as the immense exposure and business opportunities it will bring.

Facebook Marketing for business through social media is about establishing a loyal fan base through a trustful online relationship. Facebook had created communicating to family and friends quite easy as well as reachable, and influential in terms and rules of online purchasing. People of all socio-economic status, gender, age and race are using this platform, so why not take advantage of it, too? Everybody is using it, even your competitor, so it is time to join the bandwagon, so you won’t be left behind.

Facebook marketing is a very powerful business marketing tool because using this site to introduce your business will pay off, and the advantages are countless. So, how do you use this #1 social media network to further boost your business?

Through Advertising:

Placing an ad on Facebook will enable you to reach your target customers. Its users include their location, hobbies, interests, and other useful information in their profile so that you can reach your demographic based on these data. You are also able to track your ad’s performance. This could translate to greater return of your investment.

Fan pages and groups:

Creating your business’ fan page as well as a group, and looking after it regularly, guarantees interaction with your customers on a regular basis. This can also lead to referrals when their followers can also see your link. You can use these pages for product updates and launches, gathering feedback, questions, and much more.

Utilizing the “News Feed”

Another effective tool is posting videos, photos, blog posts, etc. on your network friends’ news feed. It is guaranteed to spread fast within the network.

Track your website Traffic:

You can also analyze your website traffic and see how much of the traffic and sales originated from Facebook. You can use this guide to improve and modify your marketing strategies.

Utilizing Facebook marketing will give your business the needed exposure and mileage because of the site’s wide reach and coverage. Furthermore, it can also improve your company’s Google rank because of the SEO potential of the Facebook fan pages. Of course, still, the best tool to drive traffic to your business is through your personal website. Facebook and the other social networking sites are there to complement and provide support to your marketing strategies.

Having your presence on this networking giant will not only connect you with your customers and prospects by interacting with them but also fostering a trusting and lasting relationship with them in a social and friendly platform. The advantages and benefits are immense with Facebook marketing with the way it is growing exponentially.