YouTube isn’t just a fun way to pass the time on the internet anymore.

This video-focused website is now the second largest search engine in the world (just after Google), and one of the most valuable marketing tools a business can have. With YouTube, you can:

  • Show your customers what goes on behind the scenes in your business to improve your relationship with subscribers.
  • Boost your brand awareness by sharing thought-leadership content that highlights your skills and expertise.
  • Demonstrate how to use your product and service in a way that gives your customers additional value when they buy with you.

Currently, YouTube has more than 1.9 billion monthly users. The sheer scope of YouTube makes it an excellent way to connect with your customers. However, the only way to know if your YouTube strategy is making the right impact is to track your subscriber growth.

So, how do you see how many subscribers you have on your channel?

There are a few options available.

Checking your Subscriber Count on your Desktop

No matter how you plan to check your YouTube subscriber count, the first thing you need to do is log into your account. You can do this either by signing into your Google account or just clicking the “Sign in” option at the top of the YouTube homepage. You’ll need to remember the email address and password that you used to sign up initially.

Once you’re logged in, click on your YouTube profile picture, you’ll find it in the top right corner of your page. From there, click on “Creator Studio,” and your Channel Statistics page will appear. Click on “Community” to see the number of subscribers you have in total. “Subscribers” is listed just below Community on the left of the screen.

You can organize the list of subscribers that you see by clicking on the arrow at the right corner of the page. This will allow you to adjust your subscriber list according to things like “most recent” and “most popular”.

How to View your YouTube Subscribers on an iPhone

If you want to view the number of subscribers in your list from an iPhone or smartphone, then you’ll need to take a slightly different approach. The full list of subscribers attributed to your account, as well as the extra details that you can access about them, are only available on your desktop version of YouTube. However, you can get a basic overview of your subscriber list through the YouTube mobile app.

If you’re happy just seeing numbers, rather than names, start by downloading the YouTube app onto your phone (if it isn’t already there), and open the app. You’ll be prompted to sign in with your Google account, entering your password and username.

As you did on your desktop, click on the profile icon in the top right of the screen, then tap on “My Channel” at the top of the page. Using this option will allow you to access your channel page, where you’ll see a number listed next to “Subscribers.”

The same basic rules apply for checking your subscriber numbers on an iPhone as on an Android.

Other Ways to View Subscriber Numbers on YouTube

Viewing subscriber numbers on YouTube is a relatively simple process. Entering your YouTube Studio account will show you the number of subscribers you have instantly. All you need to do is access the studio by clicking on the top right corner of the screen, where your profile picture is, and clicking on YouTube Studio.

Examining your subscribers from a desktop is usually the best option if you want to make sure that you’re getting as much information as possible about your followers.

Another way to potentially see a subscriber count, either for yourself or for another account, is to type the exact name of the channel you want to learn about into the search bar for YouTube. The first result you get should be the channel itself, which shows some basic information, including how many videos the company has uploaded, and its number of subscribers.

Additionally, you should notice that whenever you watch a video on YouTube, you can see the subscriber count for the channel listed next to the “Subscribe” button under the video.

YouTube knows that if you want to grow your business, you need to start by figuring out how many subscribers you have so that you can track your progress over time. Whether you’re an individual, or a brand posting videos for awareness, the more subscribers you get, the more ROI you can attribute to your video campaigns.

If you need to get more information about the subscribers that are coming to your channel of course, you’re going to need a lot more than just numbers. Figuring out why people come to your channel and which videos they interact with most can help you to decide where and how you should be spending your budget going forward. The “Insight” feature underneath the “History” tab on your YouTube account can give you some basic information on your channel metrics, such as:

  • Demographics
  • Popularity
  • Trending Videos

Although the built-in insights on YouTube aren’t as in-depth as the kind of insights that you’d get from Facebook or Instagram, they’re excellent for giving you a jumping-off point when you’re building your digital brand.

Tracking your Subscribers on YouTube

Remember, tracking your subscribers is just one part of the puzzle if you want to succeed on YouTube, it’s also a good idea to dedicate some time to things like how many customers engage with your company regularly through YouTube comments, or which of your videos get the most attention over time. The more you learn about how customers and viewers connect with your content, the more you can boost your popularity.

Don’t forget to check out specialist YouTube tracking tools to help you gather more information on your subscribers and their preferences too!

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