TikTok might be the new kid on the social media marketing block, but don’t underestimate it. This unique social sharing site has an unrivalled reach when it comes to the younger generation (Gen Z). Since it first appeared in the scene in 2018, TikTok has gained fans by the million.
Currently, there are over 800 million active users on TikTok. That means that this video-sharing platform could quickly catch up to the likes of Instagram, and beyond.
Potentially more popular than YouTube or Instagram when it comes to recent downloads on the Apple store, TikTok has a lot of potential in the social world.
So, how do you get famous on TikTok?
What does it take to become a true TikTok influencer?
Let’s find out.
1. Know Your Niche
Even if you were thinking that you might buy TikTok followers to help you increase your standing on the platform a little faster, you’d need to know what kind of audience you need. Just like any other social media strategy, success on TikTok starts with knowing who you want to reach.
Do you want to stand out as an influencer in the health and beauty space? Are you hoping to reach people who are interested in self-care and wellness? TikTok isn’t the place to be a jack (or jill) of all trades.
Look at popular TikTok influencer Zach King. He’s a video editor who started off making YouTube tutorials about a leading software for video editing. When he joined TikTok, he started using his editing skills to create fun illusion-style videos. Zach’s unique approach helped him to reach a specific group of people who were really interested in what he had to offer.
2. Create the Right Content
If you want to be famous on TikTok, and you’re not ready to buy TikTok likes and followers yet, then you need to start with the same strategy you would use on any social platform. In other words, you need to make sure that you’re creating eye-catching and engaging content for your audience.
The great thing about TikTok, is that you can be as creative as you like with your videos. Younger people make up 41% of the platform’s user base, and they expect to see uninhibited content. That means letting your wild and wacky side out from time to time.
Where other social platforms might focus heavily on information, TikTok is all about entertainment. Create out-of-the-box content that shows the playful and human side of yourself or your brand.
TikTok gives you an opportunity to express yourself unlike you would on any other platform. Just be careful that you’re not doing anything that might be in “bad taste”.
3. Collaborate with Influencers
Influencers are valuable on TikTok, just like they are on most social media sites. If you can convince someone who already has a significant following on TikTok to work with you on a video collaboration, then you’ll already be one stop ahead of the competition.
The key to success with this strategy is figuring out how to find the right influencer. Remember, you need to look for someone who has the right reputation to help you build your brand. For instance, if you’re developing a TikTik account that’s all about beauty, then you’ll need a TikTok expert that’s known for their beauty skills.
Start your search for TikTok influencers on the discover page. You can also look for people who might be relevant to your audience by searching for specific hashtags.
Once you find an influencer that might be suitable for you, reach out to them without being too creepy or needy. You can send a message straight to the influencer’s inbox, complete with insights into why that person should consider working with you.
4. Invest in Advertising
If you’re keen to increase your influence on TikTok fast, then the pay-to-play route might be right for you. Just as you can buy TikTok views and Followers, you can also buy your way into the public eye with ads. TikTok recently launched a formal advertising program, with starting prices of around $10 for 1000 views.
Keep in mind that TikTok advertising can be a little complex. You need to spend at least $500 to get started, and the ads platform isn’t nearly as advanced as what you might expect from Facebook or Instagram.
If you do decide to pay for some advertising to ramp up your TikTok account potential, make sure that you choose what to promote carefully. Focus on creating a piece of content that will show your potential followers what you’re all about.
5. Use More Hashtags
If you’re not ready for ads yet, you can still increase your reach on TikTok by getting involved with hashtag challenges. A hashtag challenge is one of the easiest ways to connect with a wide selection of people on TikTok. However, you need to make sure that you get involved the right way.
Look at how Samsung promoted it’s Galaxy A smartphone by asking users to create content using the platform’s transitional effects. This is a great example of how companies have used hashtags in the past to make themselves stand out.
Don’t forget to use essential hashtags in your post too. Just like with Instagram, hashtags on TikTok are crucial to making your accounts more discoverable. You can look to see what kind of tags are already trending on TikTok, then add the relevant ones to your campaigns.
6. Interact with Your Audience
It doesn’t matter which social media channel you use, the best way to gain a dedicated following will always be to build relationships with your audience. Interacting with people on TikTok is a great way to show that you’re a real person – something that TikTok users crave.
If you see a video that you love from a content creator then make sure to leave a comment. This is a great way to increase your visibility and boost your chances of finding new people to collaborate with in the future.
You could even create a list of some of the most popular TikTok users in your niche, then turn your post notifications on for each of them. Whenever these creators publish something new, you can post a comment and attract the attention of new potential followers.
Some people even say that the comments are the best part of TikTok. Users love browsing through the comments on their favorite videos to connect with community members.
7. Keep Publishing and Improving
Finally, make sure that you publish content frequently. You’ll need to constantly roll out new videos if you want to stay in the public eye with your target audience. Some creators publish multiple videos every day, which means that you’re going to have some catching up to do if you want to get ahead.
At the same time, pay attention to the feedback that you get from your followers as your TikTok presence grows. The amount of attention that your videos get, combined with the comments you receive from other users should help you to see which of your campaigns are working. The more you learn about what people want to see for you, the more you can work on improving your image.
Remember to make yourself stand out with a consistent brand image, even if you’re just an individual trying to become an influencer. Follow the trends, create some of your own, and take part in hashtag challenges. Don’t be afraid to take some risks with your content at times too!
Where would we be without Jimmy Fallon’s TikTok hashtag challenge, for instance?
How Easy Is it to Become TikTok Famous?
Compared to other social media platforms like Facebook and Instagram, TikTok is still very new. That means that people are still figuring out how this platform works, and how its users decide who should be popular, or “famous”.
The good news is that TikTok has millions of followers worldwide, so there’s plenty of opportunities to build a powerful base of people who want to connect with you. The bad news is that you probably can’t name many “famous” TikTok artists yourself right now. That’s because the vast majority of TikTok users are still lost in obscurity.
It might take a little while longer before people discover how to take full advantage of TikTok as a platform for earning reputation, credibility, and fame.
As TikTok continues to grow and roll out new ways for creators to make sure that their content reaches the right people, the options for getting famous on TikTok will increase. Right now, it seems as though most people have to resort to choosing to buy TikTok followers and likes just to get ahead.
However, that won’t always be the case. While TikTok is still in its infancy, now is the perfect time to experiment and see what really works.
Get out there and experiment!