Instagram Live is a tool that allows you to broadcast video directly to your IG followers in real-time. It’s a part of the Instagram Stories feature – one of the most popular functions of the social media channel for more than 400 million daily users.

When you publish an Instagram Live video, you give your fans a raw and unfiltered (so to speak) look into your business and your brand. It’s a great way to connect with your target audience on a deeper level and begin building some crucial brand connections.

Unfortunately, if you’re wondering how to watch Instagram Live on PC or how to post live photos on Instagram, we can’t help you. For now, you can only access Live through the IG app. The good news is that we can answer any questions you might have about setting up your Instagram Live stream.

How to Go Live on Instagram

Anyone can create an Instagram live video, provided they have an official IG account. All you need to do is open the Instagram app and select the camera in the top left of the page. You can also swipe left to go directly into the in-app camera.

At the bottom of your camera page, you’ll see a number of options to click on, including your normal video camera, your Rewind function, and your Boomerang feature. Keep scrolling until you find the tab named Live. This gives you a single white button that you can hit to launch your live stream. You’ll hit the same button again when you decide to bring your video to an end.

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How to Setup Your Instagram Live Video

Now that countless people are tuning in to watch Instagram live, it’s essential that you get your videos looking great before you publish anything. Obviously, you can’t record content and edit it in advance, as this would negate the whole “live” concept of the feature. However, that doesn’t mean you can’t put some useful settings in place.

If you launch an Instagram Live stream without touching the settings, you’ll automatically publish your content publicly, allowing anyone and everyone to comment on your material. However, if you go through to your Instagram Stories settings, you can choose specific people that you want to show your content on. Here, you’ll also be able to toggle “Save Shared Photos” into action, so that your Live video is saved when you’re finished shooting it.

Saving your stream will send it to your Instagram Stories app. There, you can use third-party apps to watch Instagram live on PC within your own account, or post content at a later stage.

Making the Most of Your Instagram Live Video

There’s more to successfully figuring out how to go Live on Instagram than hitting a button and letting the chips fall where they may. Once the camera’s rolling, make sure you know how to engage with your audience. You can check out the button of your screen to determine how many people are engaging with your content. You’ll also be able to check out and respond to any comments from your followers.

If you’d rather not have input from your fans, then you might be wondering how to hide comments on Instagram live. All you need to do is click your 3 dots settings tab in the bottom right of the stream and click on “turn off comments.”

Remember, if you’re using your Instagram live stream for business purposes, there are a few steps you can take to improve the impact of your content. For example:

1. Prepare for your Broadcast in Advance

Preparing for your Instagram Live experience is a process that can involve many steps. You don’t need to make your content look overly-produced, as people will expect it to be relatively raw and mediocre in quality. However, it’s a good idea to get the lighting right and check your audio before you begin streaming. You might also want to create a script of points you want to cover in your conversation.

If you have time, prepare for your Instagram live stream by posting a few “countdown” posts in the week beforehand. You can even publish an Instagram Story with a countdown sticker that lets people know when to expect your next broadcast. The more engagement you can get on your streams by generating interest in advance, the better your chances of appearing on the Instagram Explore page. You might even decide to reach out to influencers who can help advertise your upcoming event.

2. Plan Your Content

There are plenty of engaging and interesting ways to use Instagram live video to connect with your audience. Depending on your brand identity, you might try various ideas, including Q&A sessions with industry influencers, or how-to guides on important topics in your niche. Other ways to make the most of Instagram Live include:

  • Giving people an inside look at a new product or service: A sneak peek is sure to get your audience excited, and it could mean that more people turn up to your next Instagram live stream.
  • Showing your human side: Let people see the other side of your business by giving them a look behind the curtain. Showcase your day-to-day operations and introduce your fans to members of your staff.
  • Launching new products: Introduce new items and services that you’re about to bring out for the public. Explain what the benefits of your new creation are, and let your customers ask any questions they might have.
  • Creating flash promotions and sales: Because Instagram Live video is designed for short-term use, like Instagram Stories, is create for flash sales and promotions. Give people access to limited one-time sales if they’re lucky enough to tune into your broadcast at the right time. This is sure to keep people buzzing about your brand.

3. Use Instagram Live to Build Deeper Connections with your Audience

Finally, one of the main reasons why people love Instagram live is it allows them to see an authentic representation of their favorite companies. Take advantage of your ability to build stronger relationships through Live by engaging with your followers. Answer their questions, give them the content that they request and more.

You can even ask people to submit questions to your team before-hand for an upcoming Q&A session. Not only will this improve your chances of more people watching your Instagram live stream, but it will also help you to collect crucial customer email addresses.

How are you using Live for your Instagram campaigns?

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