Want to know how to use Instagram story dimensions to your advantage?

You’ve come to the right place.

Instagram introduced their “Stories” option in 2016, as a response to the Snapchat Stories function.

Since then, IG Stories have grown incredibly popular – in fact, people like sharing Stories on Instagram more than they do on Snapchat. By the end of 2018, the number of daily active users on Stories had reached an impressive 400 million.

So, what makes Stories so special?

Your Instagram Stories are fun to share, personalized and intimate modes of connecting with your target audience. What’s more, the fact that they disappear within 24 hours means that they’re not nearly as risky as the standard IG post.

Here’s what you need to know about Instagram stories dimensions and IG best practices.

Instagram Stories Dimensions: The Basics

You may be wondering, how important can the dimensions for Instagram story content be?


The simple answer is “very.”

When it comes to Instagram ad size, even if you only go a pixel or two over the preferred dimensions, you could end up with a blurry, off-center image. If your photo or video doesn’t fit with the Instagram requirements, then the social channel will simply crop your content until it’s the right size.

Instagram Post

The Instagram dimensions and rules you need to know when posting Stories are:

  • 1080 x 1920 pixels
  • 9:16 aspect ratio
  • Image format must be .PNG or .JPG
  • Video format must be .MOV or .MP4

Insta Story

Though your Stories disappear after 24 hours, posting even a single piece of content that doesn’t follow the right guidelines for Instagram story size could harm your brand reputation, and end up losing you followers. Since around 1 in 3 daily Insta users say that they’ve become more interested in a product after seeing it on Stories, you can’t afford to take risks with your strategy.

How to Optimize your Dimensions for Instagram Story Posts

Ultimately whether you think Instagram story size is essential or not, it’s hard to argue with the fact that a cropped or pixelated image can give a bad impression on an app that thrives on aesthetics. Not only will you struggle to send the right message to your audience if you mess up your Instagram story dimensions, but you won’t look professional either.

If you’re looking for an easy way to master the Instagram stories dimensions, the simplest option is to use your smartphone for your videos and photos. Most smartphones automatically create content at the correct size for Instagram.

Unfortunately, when you’re competing against scores of people posting professional photography, your Instagram Story creator and photo editor will only take you so far. Remember, 70% of Stories are watched with the sound off, so your images need to speak for you.

To increase the quality of the content they post, many modern brands and influencers upload their content from a digital camera onto their computer, so they can edit it professionally before they post it. However, this means that you’re going to need to work harder at perfecting the dimensions for Instagram story content.

Creating a Story with the Perfect Instagram Dimensions

If you’re uploading high-quality content from your computer into Instagram Stories, then you’re going to need to crop your photos just right.

Specially-designed content intended to showcase your personal brand or identity is a great way to build a name for yourself on Instagram. Just look at Gary Vaynerchuk’s Stories for instance:

Perfect Instagram Dimensions

To create something that looks this amazing, you’re going to need some help. We recommend using an online app like Canva which allows you to place your photos and videos into pre-sized templates that are ideal for IG Stories.

Alternatively, you can get templates of the Instagram stories dimensions from applications like Snappa, and you can even customize those templates to suit your needs.

Making the Most of Your Instagram Dimensions

Ultimately, there’s a lot more to posting successful content on Insta, then knowing the ins and outs of IG Story dimensions. However, mastering the right Instagram ad size for your target audience is a great way to show your followers that you’re a professional.

Once you’ve got the Instagram story size perfected, you can begin using the format to create compelling campaigns that engage and delight your audience. For instance, you can:

1# Create a Game

Want to get more engagement from your social media efforts? Use what you know about Instagram stories size to create a game that encourages people to interact with your brand. HubSpot has an amazing example of this called “2 Truths and a Lie” which asks customers to guess which statements they share are true, and which are false. It’s a fantastic way to get people connecting with your profile, and even generate buzz for your business.

Instagram stories size

2# Launch a Competition

Competitions are one of the easiest ways to interact with your followers through IG Stories. Because the stories format only lasts for 24 hours, you can also make sure that your competitions don’t have too many entrants. With your dimensions for Instagram story content in mind, create a competition that drives more people to your page. For instance, check out this campaign from Converse:

Launch a Competition with Ig Stories

3# Take People Behind the Scenes

As mentioned above, IG Stories is a personal and immersive type of content for your social media strategy. Used correctly, it’s a great way to build connections with your target audience. While paying attention to IG Story dimensions, why not take your audience on a tour of what goes on behind the scenes of your business, like Aritzia did in their story about the 3D printing process.

Instagram story dimensions

Enjoy Your IG Stories

Instagram stories can be a more powerful way of engaging with your target audience than the standard Instagram feed. However, you need to know how to use Instagram story dimensions to your advantage if you want to get ahead of the competition.

By using the correct sizes with all your pictures and videos, you ensure that the professional nature of your business shines through in every piece of content you share. After all, the last thing you want is for an unwanted crop to ruin your visuals.