Attracting new fans, gaining real customers and realizing true success through marketing on Facebook isn’t about having the slickest sales messages. Leading brands, both personal and corporate have found their best success by simply becoming more ‘likeable’.

How can you become more likeable for Facebook users? For a start, you can start listening more. If you have learned anything about sales so far, it should certainly be that good communication and selling is actually at least 50% listening, if not a lot more. Don’t you appreciate businesses that listen to you more than those who don’t? Social media provides a unique platform and opportunity for getting immediate feedback from consumers and prospects. This not only enables you to tweak and hone your products and service when prudent, but opens up critical dialogue that can create new conversions.

Don’t be afraid of negative comments and posts either. Were you aware that in one survey social media users said that they trusted a brand or site 64% more when there were both positive and negative comments. This makes your presence more authentic. Consumers and other business owners know that no matter how great a job you do there will always be someone who isn’t happy and that sometimes genuine mistakes are made. It is not always that bad experiences or negative opinions are bad for your brand it is how you deal with and respond to them. So respond quickly and look at any negative comments as opportunities to shine and manage consumer opinion about your company.

You should also not be shy about letting your personality shine through on your Facebook  pages. Of course a professional image is important, but consumers prefer doing business with those that they know, like and trust. This is much easier to achieve when letting prospects peek through the veil and see you as a real person or at least an organization run by real people. This adds authenticity and credibility. Many of the most successful brands in the world of social media freely share pictures of family, team members and let include personal posts as well as corporate news.

You have no doubt heard it before, but free content adds a ton of value and is loved by consumers. You can try to keep some mystery and try and force potential prospects to give up their information in order to get access to more information about your business, though this may only result in your business remaining a mystery altogether and failing to gain actual customers. Instead of selling and demanding contact information so that you can bombard them with sales messages, doesn’t it make more sense just to make your business more compelling and easier to do business with?

Chuck Boyce is known as the Independent Executive. After achieving success quickly in the corporate world he decided to step off of the corporate ladder and make his business work for him. He is now dedicated to helping other entrepreneurs and business owners achieve the Independent Executive Lifestyle by creating business with a purpose, passion and plan.

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