80% of marketers are using visual assets in their social media marketing strategies today.
That’s because people respond better to images than they do to text, or even audio!
Did you know that people are more likely to remember content with images than something they hear?
If you want to make it big on social media, you need to know not only how to post incredible content, but how to publish material that follows the individual size guidelines for each channel.
Something as simple as poor sizing could reduce your ability to attract followers, by making your photos appear blurry, or cutting important info out of your banners.
The good news?
We’re not going to let you make those mistakes.
As of May 2019, these are the latest sizing guidelines for every social media channel you might be using!
Facebook Photo Size Guide 2019
Let’s start with the biggest social media channel there is – Facebook!
With more than 1.5 billion users logging on each day, Facebook offers unlimited opportunities to capture the hearts and minds of your target audience with visual content.
So – how exactly do you get the sizes right?
First, start with your cover photo – the aspect ratio here should always be 16:9. This proportion will work to either 1920 x 1080, 1640 x 923, or 1200 x 675 pixels depending on your preference. Remember that the bigger you go with your file size, the better the quality will be.
Keep that tip in mind with all of your Facebook photos. Size does count. Even Facebook photo posts can be as large as 2048 x 2048.
Here are the crucial sizes you need to know:
Twitter Photo Size Guide 2019
Twitter is the ultimate social network for customer feedback and business news. Twitter is where people go to talk about you and your brand – and even to ask for help.
Twitter might not be as big as Facebook or Instagram, but it’s still got plenty to offer benefits, with over 300 million monthly active users.
Importantly, the formatting guidelines on Twitter have changed quite a few times over the years. To make sure you’re ahead of the game, stick to these sizes:
If you’re tweeting multiple images at once, then they will appear on a side-by-side basis. For two images at once, you’ll have a 7:8 aspect ratio. With three images, you get one 7:8 image on the left, then another two 4:7 images. When you tweet four photos, you get four 2:1 images in grid format.
Instagram Photo Size Guide 2019
You won’t get by for long on Instagram without a strong commitment to great visuals.
Now that there are more than 700 million daily active users on the platform, you’ll want to make sure that your content looks perfect, with images that are scaled according to the right size guidelines.
Here’s what you need to know to get ahead of the Instagram game.
LinkedIn Photo Size Guide 2019
LinkedIn is the go-to place for professionals who want to network online today. Not only is it the biggest professional network out there, but it’s also a great place to go if you’re looking for new job opportunities too.
Since LinkedIn began using new layouts for personal profiles, it’s become a little more difficult to figure out your size restrictions. Here’s what you need to know:
When it comes to getting the most out of your images on LinkedIn, remember that the social platform recommends using a high-quality image with very little text. This will improve your chances of your image appearing properly in all devices!
After all, there are plenty of employees and employers using LinkedIn from their smartphones.
Pinterest Photo Size Guide 2019
Pinterest is an excellent way to drive traffic and customers back to your website.
Around 90% of the content you’ll find on Pinterest is made up of external links. Combine that with the fact that most of the people who visit Pinterest are actively looking for products to buy, and you’ve got one heck of a selling tool.
One thing you need to know is that Pinterest crops any pins that are 2:1 times taller than their width in the field. However, you can always show off your lengthy pins in full when your customer clicks on them. Here’s what you need to know:
YouTube Photo Size Guide 2019
YouTube is another essential social media platform for the visual age.
Remember, it’s got more than one billion users logging into watch videos and share content with friends. That means that you need to have an incredible visual appeal on YouTube if you want to stand out.
Keep this in mind:
Just like other social media users, your customers on YouTube are tracking down your content on a multitude of devices – including their smart television screens and smartphones. For instance, images on a TV will appear at 2560 x 1440, while on a smartphone, they’ll appear at about 1546 x 423.
Stick to these guidelines:
Tumblr Photo Size Guide 2019
Last, but not least – there’s still room for Tumblr in this topsy-turvy social world.
Tumblr is a popular social site that allows users to share everything from pictures to blog posts. There are about 144.7 billion posts on Tumblr right now.
One thing to keep in mind with Tumblr is that although you do have a profile image, it doesn’t appear very often when you’re on the site. It does appear as a thumbnail beside your post; however, so that’s helpful. Your theme also plays a part in how your photo appears, and what it looks like.
Another useful tip?
Keep in mind that when you’re uploading animated GIFs, your image restrictions and sizes may be slightly different than they are with static photos. Here’s what you need to know:
Snapchat Photo Size Guide 2019
You might think of Snapchat as a social media channel, or you may not.
The jury is still out on that question.
However, countless companies are finding new ways to connect with their audience through Snapchat, with filters, engaging pictures and stories. If you’re appealing to the kind of audience that checks their Snapchat account every day, then you’ll want to make sure that you’re getting your size guidelines right.
What that in mind, follow these restrictions:
Is Anything the Same on All Platforms?
Every social media channel is different.
Whether it’s Pinterest, Instagram, or Facebook, each channel comes with its own audience, its own features, and a unique range of rules to follow.
That’s why it’s so difficult to keep track of all the different size guidelines for each of the channels that you want to use. If you cross-promote your company on multiple platforms, then you’ll have dozens of numbers and aspect-ratios to follow.
If you’re wondering whether you can get by with a “one-size-fits-all” approach, here are some best practices that work on basically all social media platforms:
- 1:1 or square photos at a minimum size of 1200 x 1200 work perfectly for both Instagram and Facebook square posts. These photos are also great for LinkedIn and Twitter too – as long as you can keep critical elements away from the bottom and top of the picture.
- Squares can be posted anywhere: We’ve yet to find a social media site that doesn’t take square photos. If in doubt with your image shapes – stick to the square. Squares are even available to post on Pinterest – although the 4:5 aspect ratio can be a little bit more appealing. With 4:5 you take up all of the height in the feed to attract more eyes to your posts.
- Link Posts: On Facebook, LinkedIn, and Twitter, you’ll find that all three social media channels recommend post sizes of 1200 x 628 pixels for linked posts. This is an aspect ratio of 1:91:1. If you multiply the width of your content by .524, you’ll be able to get the perfect image height for your link images.
Editing your Image Sizes
The chances are, most of your images aren’t going to be snapped at just the right size for your preferred social media platform. Of course, if you’re taking photos on your smartphone through the Instagram app for Instagram, then you’re probably not going to need to do any cropping before you post.
On the other hand, if you’re using your smartphone for any other channel, for raw Instagram photos (not on the app), or you’re using a DSLR camera, you might need some help.
Tools like Adobe Photoshop are excellent for cropping and editing your images to perfection, but they can cost an absolute fortune to run. On the other hand, there are a handful of free sites online that can help with your size management too.
For instance, Canva has an entire range of templates available for your social media posts – and these don’t cost anything to use.