Facebook represents one of the most potentially lucrative markets on the entire internet. With hundreds of millions of users (500 million at last count) who tend to visit the site daily and spend a good amount of time on the site, you better believe that there is a vast audience that is open and receptive to your marketing efforts. Still, jumping in head first probably isn’t the best idea. Because it’s so large and powerful, it can be easy to pour a lot of time and effort into your Facebook marketing efforts that ultimately don’t go anywhere. Here are a few things to keep in mind before you really start your Facebook marketing campaign in earnest.

The first thing that you have to understand about Facebook Marketing is the fact that you need to create a strong and authentic presence on the site. It isn’t enough to just make a profile or a fan page and then expect to bring in all the visitors you could ever want. Even if you are able to attract a large number of visitors in this way, chances are you won’t be able to make any money from them if you don’t regularly update your fan page with regular, interesting, engaging content.

Regularly updating and engaging with your page is important for a couple of different reasons. First, it shows your community that you are working with them and interested in them, and that you didn’t just throw up a page and forget about it. No one is going to visit or become converted by your fan page if you it looks like it’s dead.

On the other hand, the more you update your fan page and the more interesting the content you post, the more likely that your fans will share this information with their friends. The ease with which information, media and content spreads on Facebook without you having to do any work on your own to make it happen is one of the biggest pluses of using this social media marketing method.

You can also market on Facebook using their advertising service. This is a good service, because it really lets you narrow down and market very specifically to the people you want to market to. This is largely due to the vast amount of demographic and personal taste data that Facebook collects from its users. This results in one of the most targeted methods of advertising that has ever existed. If you want you can have your advertisements send the people who click on them to your website, but in general people who are Facebook and using it don’t like to be directed away from it without knowing they are leaving the page, so consider just sending them to your sales page.

Finally, you should know that Facebook has a pretty unique editorial policy when it comes to their ads. All ads are reviewed by individual editors, and so there isn’t any assurance that your ad will be approved. Make sure you check their terms of service and go through it with a fine toothed comb before you actually go ahead and start designing and attempting to post ads to the site.